Google Inc. (GOOG), operator of the world’s most popular search engine, is upgrading its online advertising service to make it easier for marketers to reach users on different devices. The revamped AdWords service will also help companies manage bids for ads running at different locations and times, according to a blog post today. Using an auction system, Google sells advertising… read more →
By Kathryn Tuggle | Main Street NEW YORK (MainStreet) — Although most small businesses would love to have a professional, easy-to-navigate website with a strong social media presence and high-res photos, little things such as paying employees and finding new clients always seem to get in the way. While some companies have spent thousands of dollars perfecting their digital brand,… read more →
By Loni Stark | Director of Product and Solution Marketing, Adobe I’ve observed that companies have become fluent in performing acts of “drive-by” social—hitting occasional jackpots of retweets or likes. However, after the high-fives and fleeting feelings of popularity, all too often, someone is left with the unenviable task of explaining how these finger taps and keyboard clicks translate into… read more →
Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. By Phil Simon | inc.com I’ve received a decent number of compliments on my website over the years. To be sure, it’s a pretty good one and it has served me well, but I’ve decided that… read more →