social media

Content: The Indisputable Backbone Of Your Website SEO Strategy

Post written by: Alex Valencia The growing importance of search engine optimization (SEO) when it comes to website marketing has left business owners scrambling to grab a piece of that organic traffic pie. In fact, according to a study, 61% of website owners identify “improving their organic presence” as their top marketing priority. Unfortunately, the increasing demand for SEO help […]

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The Business Side of Social Marketing

By Loni Stark | Director of Product and Solution Marketing, Adobe I’ve observed that companies have become fluent in performing acts of “drive-by” social—hitting occasional jackpots of retweets or likes. However, after the high-fives and fleeting feelings of popularity, all too often, someone is left with the unenviable task of explaining how these finger taps and keyboard clicks translate into

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Survival of the most relevant

There is much fanfare citing the growth in time and money spent online by individuals worldwide. Less attention is given to an equally important area: the explosion of digital content. In 2012, 1.8 zettabytes of data will be created on the Internet. And yes, that’s a “z.” If you have trouble imagining what that looks like, it’s about seven million

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