The Business Side of Social Marketing

By Loni Stark | Director of Product and Solution Marketing, Adobe I’ve observed that companies have become fluent in performing acts of “drive-by” social—hitting occasional jackpots of retweets or likes. However, after the high-fives and fleeting feelings of popularity, all too often, someone is left with the unenviable task of explaining how these finger taps and keyboard clicks translate into […]

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5 Reasons to Blow Up Your Website

Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. By Phil Simon | I’ve received a decent number of compliments on my website over the years. To be sure, it’s a pretty good one and it has served me well, but I’ve decided that

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Popular CMS by Market Share

According to various estimates, surveys, and experiments, it’s believed that there are nearly two billion websites online today. The number, by any measure, is beyond huge. This creates a lot of room for the web’s top website platforms to shine. To be more precise, the latest reported number is exactly 1,800,047,111 websites – as pointed out by Netcraft in their Web Server

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Designing for mobile

Responsive design vs. mobilized sites Which is best for reaching your website’s mobile users? When it was predicted that smartphone sales would triple PC sales back in 2016, it seemed like a bold prediction. Today it comes as no surprise that companies are rushing to provide mobile-device-friendly access to corporate websites as their first priority. You may be selling your

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How Chrome ad blocking is already changing the web

Google’s browser doesn’t go as far as full-on ad blockers and won’t always stop ad trackers. But already it’s cut ads on 42 percent of websites it’s tangled with. What was once unthinkable — that Chrome would block online ads, Google’s lifeblood — becomes reality on Thursday. That’s when Chrome takes a significant step in the direction that hundreds of

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Google to Boost Mobile Campaigns

Google Inc. (GOOG), operator of the world’s most popular search engine, is upgrading its online advertising service to make it easier for marketers to reach users on different devices. The revamped AdWords service will also help companies manage bids for ads running at different locations and times, according to a blog post today. Using an auction system, Google sells advertising

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