Research shows that more than 90 percent of online experiences begin with a search engine, confirming that search engine optimization is still one of the most important strategies for businesses online.
The top 3 actionable items to improve your SEO tactics are:
1. Write Content With Mobile Use in Mind
There are 2.7 smartphone users around the world, so a good SEO practice is to ensure website mobile optimization. The first step is determining the mobile-friendliness of a website, then t’s crucial to write specifically with SEO in mind. Some recommendations for achieving great SEO copy are:
- Write mobile-friendly headlines.
- Provide your content in the form of answers to questions
- Invest time in researching local search keywords.
2. Use Appropriate Header Tags That Are Optimized
The structure is important in SEO which is why headings play a key role in guiding the reader through the written content. A quick step to enhance SEO tactics includes the right usage of headers within the text. The implementation of H1, H2, and H3 in SEO-optimized content needs to establish a hierarchy.
The H1 must identify the main heading. It is used only once in the text and should appear at the top of the page.
H2s are often used as subheadings of the H1 that identify various sections of content throughout the page. There can be more than one H2 and they should include strategic keywords to improve rankings.
The H3 is the third most imperative type of header in SEO optimization, and is considered in SEO as the subheading of the H2. It can be used similarly to an H2 but has lower levels of importance or priority.
3. Reoptimize Old Content To Improve Rankings
Reports indicate that updating and republishing old blog posts with new content and images can increase organic traffic by as much as 111 percent. This can be done by adding new information, changing the images within the post and including comments from readers.
When implemented properly, SEO is meant to get better over time. As you incorporate targeted SEO-optimized content into your strategy and measure the results, you can then gather data on what works and focus on improving that type of content.