Research shows that more than 90 percent of online experiences begin with a search engine, confirming that search engine optimization is still one of the most important strategies for businesses online. The top 3 actionable items to improve your SEO tactics are: 1. Write Content With Mobile Use in Mind There are 2.7 smartphone users around the world, so a… read more →
Google’s browser doesn’t go as far as full-on ad blockers and won’t always stop ad trackers. But already it’s cut ads on 42 percent of websites it’s tangled with. What was once unthinkable — that Chrome would block online ads, Google’s lifeblood — becomes reality on Thursday. That’s when Chrome takes a significant step in the direction that hundreds of… read more →
The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program, but it will require that those nonprofits maintain high clickthrough rates to stay in the program. If Google is at the center of your nonprofit marketing strategies, you may want to listen closely to the changes the company is making to its… read more →
Let It Go: Say Farewell To These 5 Web Design Trends Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design… read more →