The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program, but it will require that those nonprofits maintain high clickthrough rates to stay in the program. If Google is at the center of your nonprofit marketing strategies, you may want to listen closely to the changes the company is making to its… read more →
Google Inc. (GOOG), operator of the world’s most popular search engine, is upgrading its online advertising service to make it easier for marketers to reach users on different devices. The revamped AdWords service will also help companies manage bids for ads running at different locations and times, according to a blog post today. Using an auction system, Google sells advertising… read more →
Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough. Larry Page, Google’s chief, said the company was in “uncharted territory” because of rapid changes in mobile technology. Investors were comforted on Tuesday when Google announced strong fourth-quarter earnings, and the stock rebounded from a dip over the… read more →