Google Inc. (GOOG), operator of the world’s most popular search engine, is upgrading its online advertising service to make it easier for marketers to reach users on different devices. The revamped AdWords service will also help companies manage bids for ads running at different locations and times, according to a blog post today. Using an auction system, Google sells advertising… read more →
Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough. Larry Page, Google’s chief, said the company was in “uncharted territory” because of rapid changes in mobile technology. Investors were comforted on Tuesday when Google announced strong fourth-quarter earnings, and the stock rebounded from a dip over the… read more →
A risky makeover of the king of shrinkwrapped software is starting to win over skeptics. Adobe chief Shantanu Narayen and a dozen of his top executives were sequestered in a tony Carmel Valley spa in California. It was early September of 2011, and the group was running through a corporate bonding exercise. Everyone was to take a penny and recount… read more →