The company is making higher-value keywords available to nonprofits that take part in its charitable Ad Grants program, but it will require that those nonprofits maintain high clickthrough rates to stay in the program. If Google is at the center of your nonprofit marketing strategies, you may want to listen closely to the changes the company is making to its… read more →
Let It Go: Say Farewell To These 5 Web Design Trends Trends come and go, especially in the fast-paced world of web design. Yet sometimes we hold onto old trends for too long when we should really be letting go and moving on. As technology evolves, it’s easy to fall into the trap of repeating old patterns. The web design… read more →
Although Google is scrambling to meet consumers as they flock to mobile devices, the question is whether it is moving fast enough. Larry Page, Google’s chief, said the company was in “uncharted territory” because of rapid changes in mobile technology. Investors were comforted on Tuesday when Google announced strong fourth-quarter earnings, and the stock rebounded from a dip over the… read more →
A risky makeover of the king of shrinkwrapped software is starting to win over skeptics. Adobe chief Shantanu Narayen and a dozen of his top executives were sequestered in a tony Carmel Valley spa in California. It was early September of 2011, and the group was running through a corporate bonding exercise. Everyone was to take a penny and recount… read more →